The Digital Marketing Leadership Course ran from January – July 2018 and was an intensive grounding in all aspects of Digital Marketing, which included 4 Modules, 4 pieces of group and solo coursework and several online exams.
I was delighted to receive a Distinction grade and able to immediately apply learnings into current projects.
Course Modules
The course consisted of 4 modules:
1. Digital Trends
2. Data Analysis and Insights
3. Digital Channels and Strategy
4. Staying Ahead of the Curve
Within the modules there were 4 projects to conduct and organise with online peers and solo. Several online timed tests and examinations were also undertaken..
Lessons were conducted over live-video with eminent industry leaders.
Results
After completing all 4 modules and the following projects:
1. Earth Airways – Self-Flying Passenger Carrying Drones Disruptive Concept
2. Volare – Self-Driving Serviced Cars Disrupting Automotive Travel
3. Activade – Rehydrating Sports Drink Marketing Proposal
4. Voice Search – Industry Whitepaper
And numerous online tests and lessons I received a Distinction grade and finished within the top 5% of the global class.
