Research decks, concept decks, storyboard decks, results decks; they are a craft essential to the industry. Google Slides seems the be the go to these days for convenience and collaborative working, but the craft of constructing a flow and cadence to a client presentation that is suited to the client and the message being delivered is a skill honed over many years.
DbD Brand Re-Launch
Working with the Carburant agency (Paris), the brief from Behaviour Interactive (Montreal) was to re-launch Dead by Daylight with the new remastered version of the game becoming available on all platforms.
The unique 4 v 1, hide & seek horror title had found a cult following, but it was now time to go big, bad and scary! The game was played to death, the audience segmented and analysed. Concepts, key-arts, strap-lines, trailer ideas, online ads and social executions drafted.
VOLVO Brand Pitch
Working with Mother (London) this top level brand pitch was put together to present results from tissue testing and concept development.
Liaising closely with strategy, creative and production directors, a wide range of visuals and graphics were put together to flesh out ideas and direct the flow of the presentation.
Diana Pitch Deck
Project Diana was the next LEGO video-game to come from Warner Brothers Games and DC Comics this time celebrating famous LEGO Super-Villains as well as unique villains players create themselves . Pitching direct to Burbank, Los Angeles a thorough deck investigating audiences, creative territories and visual concepts was created.
A successful pitch was delivered just before Christmas 2018, and a 1.5 year branding, advertising and social media campaign carried out. The team flew out to LA and WB came over to London and a CGI trailer directed with a graphics house in Sydney Australia.
