The national stadium, home to the England’s Men and Women’s football teams, has been a long-standing client.
Many rebrands of the the teams for online, out-of-home and in stadium screens have been carried out.
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Qualification results were going well, hype was building, and the atmosphere at Wembley was second to none.
The new England brand was issued ahead of France Euro 2016, and adapted for online use with ads and stadium screens, and the drive was on to swell the ranks of the England Supporters Club.
Let’s just not mention results at the competition or Iceland!
Fast forward to the Russia World Cup 2018. New manager, new younger, braver squad and a new youthful look and feel was needed.
Inspired by Grime culture, online gaming and a more care-free attitude, the new brand was extrapolated with this hero showcase video to inspire all future ad animations and in-stadium graphics
With qualification secured for Russia 2018, two friendlies were scheduled with ‘full-strength’ opposition to really test the mettle of the new ‘young lions’.
Prior to the latest England rebrand these two events were branded in their own right, with online ads, stadium visuals and promotions developed.
The same events would need to be presented in a variety of ways to appeal to the myriad of different membership levels and clubs that exist under the Club Wembley umbrella.
This suite of ads were general Club Wembley ads that needed a more sophisticated and luxurious look and feel.